A business logo communicates a great deal about a business using very little information. This can make creating a great business logo difficult. However, many of the most successful businesses in the world have highly recognizable logos which can allow their products to be advertised without need for the mention of even the company\u2019s name. For more help in logo design, consider using this logo maker<\/a>.<\/p>\n These logos have been around the longest and are found on things like government agencies, crests, school logos, and stamps. Emblem logos have a symbol or text inside a geometric shape which makes them stand out. This helps differentiate it from other brands because it has a transitional look to it.<\/p>\n They are incredibly detailed and are one of the go-to concepts for many powerful brands. Famous emblem logos people are very familiar with include Stella Artois, comic book superheroes, and some of the most prestigious educational institutions in the world like Havard, Yale, and Oxford universities.<\/p>\n Benefits<\/strong> Drawbacks<\/strong> These are logos that contain symbolic elements that make people associate with a particular brand. A company like Starbucks, for example, started with an emblem and once it made a name for itself, it changed to a symbol. Many small businesses that have made a name for themselves for years in the market are advised to go with this concept and a good example of a business using this logo is Twitter.<\/p>\n Benefits<\/strong> Drawbacks<\/strong> These are also known as word mark logos and are among the most powerful form of logo design concepts around. Logotypes are simple and consist of the company name with a good font without any emblems, graphics, or symbols. The colors of the font need to embody the brand to make it instantly recognizable.<\/p>\n Benefits<\/strong> Drawbacks<\/strong> These logos look amazing, and they consist of the initials of a particular business. To make this logo stand out, one has to ensure that it is as eye-catching as possible. Examples of brands that use this type of logo include NASA (National Aeronautics and Space Administration), Louis Vuitton, and HBO (Home Box Office).<\/p>\nEmblem logos<\/h3>\n
\nThe good news is once a person comes up with an amazing emblem logo, it will be instantly recognizable by customers and the chances of a rival stealing the design are slim. The second advantage is these logos are very powerful, and memorable which gives a professional feel to a brand.<\/p>\n
\nThe major drawback of this logo concept is they will not look good when placed on something like a billboard and will not look amazing when one decides to resize them to a smaller resolution.<\/p>\nPictorial mark logos<\/h3>\n
\nThe best part about this concept logo is that it allows a business or a person to use images or symbols to represent their logo. Take a company like Apple, for example, the part bit apple is arguably one of the most instantly recognizable logos in the world. The second benefit of this is images are used to describe things that words cannot.<\/p>\n
\nThis is not a good concept for businesses that are making a name for themselves in their respective market.<\/p>\nLogotypes<\/h3>\n
\nThis concept is very impactful even though it is very simplistic. Once a person has the font they are happy with, variations of their logo can be created. The second benefit of this concept is it is perfect for a new business that wants to be recognized very quickly.<\/p>\n
\nIf a company name is long, this type of logo concept is not a good idea. Any person whose business has a long name needs to look at other logos.<\/p>\nLettermark logo<\/h3>\n
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