{"id":4596,"date":"2017-08-11T06:04:20","date_gmt":"2017-08-11T06:04:20","guid":{"rendered":"https:\/\/www.logodesignteam.com\/blog\/?p=4596"},"modified":"2022-06-29T07:03:02","modified_gmt":"2022-06-29T07:03:02","slug":"15-ingenious-logos-making-smart-use-symbolism","status":"publish","type":"post","link":"https:\/\/www.logodesignteam.com\/blog\/15-ingenious-logos-making-smart-use-symbolism\/","title":{"rendered":"15 Ingenious Logos Making Smart Use of Symbolism"},"content":{"rendered":"

Have you ever noticed that symbolism abounds in logo designs? In today’s age, when humans have incredibly short attention spans, it is essential that your logo stands out<\/a>. Symbolism is a simple and effective way to achieve this. Here are some ingenious logos that employ dual symbolism to convey their brand message.<\/p>\n

Symbolism is instrumental in helping brands sum up their core values and mission by using just a few images and words. This results in the birth of modern logo design ideas that ultimately gets imprinted as beautiful brand logos in the minds of the customers if designed well.<\/p>\n

These hidden images either convey the nature of an enterprise or are a smart representation of its name. The hidden logo meanings may appear obvious in some cases but are usually subtle in most cases.<\/p>\n

Here are some of the most well-known companies<\/a> ingenious logos & logotype design that carry underlying meanings in their designs.<\/p>\n

1. FedEx Logo<\/h2>\n

Not many notice it at first glance, but the white space between \u2018E\u2019 and \u2018X\u2019\u2019 in the FedEx<\/a> logo makes an arrow, suggesting a business moving forward. It also denotes \u2018speed\u2019 (in delivery), which is one of the key features and differentiators of the company. It conveys to customers why to choose FedEx over others for their logistics woes without explicitly having to say so in words.<\/p>\n

The logo of the famous shipping company is one of the best-known designs that carry a hidden symbolism. Even people who have been seeing the FedEx logo for years might miss catching the hidden image. The design has received more than 40 awards and has been ranked as one of the best logos in the last several years.<\/p>\n

\"Fedex-Logo\"<\/p>\n

2. Pittsburgh Zoo & PPG Aquarium Logo<\/h2>\n

At first glance, the logo design of Pittsburgh Zoo & PPG Aquarium<\/a> seems to contain the image of a tree and the birds connoting a zoo. But, a close look at the white space on both sides of the tree reveals a lion and a gorilla staring at each other, indicating wildlife.<\/p>\n

This logo is another example of excellent use of white space to convey what the brand is all about.<\/p>\n

\"Pittsburgh<\/p>\n

3. Amazon Logo<\/h2>\n

Thousands of people see the Amazon<\/a> logo every day. However, not everyone notices the subtle meaning it conveys. The arrow from A to Z conveys subtly that the brand offers just about anything and everything from A to Z. Also, the orange arrow hints at a smiling face, conveying a happy customer.<\/p>\n

So, the logo perfectly sums up what that the Amazon experience is all about.<\/p>\n

\"amazon-logo\"<\/p>\n

4. Baskin Robbins Logo<\/h2>\n

The \u201cB\u201d and \u201cR\u201d in the new Baskin Robbins<\/a> brand logo, introduced in 2005, are made of two colors \u2013 blue and pink. When you focus on just the pink color, you will notice the number \u201c31\u201d, which denotes the number of flavors the brand offers!<\/p>\n

So, primarily, the logo showcases the company\u2019s belief that its guests should have the opportunity to relish a new ice cream flavor every single day of the month!<\/p>\n

\"Baskin-Robbins-Logo\"<\/p>\n

5. The Bronx Zoo Logo<\/h2>\n

The Bronx Zoo<\/a> is the largest zoo in North America and the design featuring two giraffes and birds pays homage to the Bronx, the home city of the zoo.<\/p>\n

The logo is another clever use of negative space, where you can see New York\u2019s iconic skyline of tall buildings between the legs of the giraffes.<\/p>\n

\"The<\/p>\n

6. Tour de France Logo<\/h2>\n

The revamped Tour De France<\/a> logo was launched in 2003 to mark the event\u2019s 100th anniversary. It is written in a brush script, thus giving it a fun and playful feel. The word \u201cTour\u201d in the logo shows the image of a person cycling. Moreover, the vibrant yellow color symbolizes the yellow jersey that is awarded to the winner at each stage. It\u2019s a simple and excellent representation of the event and is one of the most widely appreciated logo designs.<\/p>\n

\"Tour_de_France_logo\"<\/p>\n

7. The Spartan Golf Club Logo<\/h2>\n

Just like all other versatile logos, the Spartan Golf<\/a> Club logo uses a great dual symbolism. At first glance, the design shows a golfer who has just completed a drive. However, when you look closely, the side profile of a Spartan warrior appears. A deserving inclusion in this list of ingenious logos.<\/p>\n

\"The<\/p>\n

8. Wendy’s Logo<\/h2>\n

The design highlights a \u201chome-cooked\u201d and personal feeling. If you look at Wendy\u2019s<\/a> collar, you will see the word \u201cmom\u201d written there. While you may not notice this for years, it subconsciously leaves an imprint on your mind anyway and you will always associate it with the brand.<\/p>\n

\"Wendy's<\/p>\n

9. Tostitos Logo<\/h2>\n

Initially, the design seems to just carry the name of the brand in front of a vibrantly colored backdrop. Upon closer examination, however, you would see that the two \u201cT\u2019s\u201d of the Tostitos<\/a> logo represent two persons dipping their tortilla chip into a salsa bowl on top of the letter \u201cI.\u201d It\u2019s a subtle yet great illustration of the brand.<\/p>\n

\"Tostitos<\/p>\n

10. Toblerone Logo<\/h2>\n

The origin of Toblerone<\/a> lies in Bern in Switzerland. It is a city that is associated with bears. No wonder, if you look at the mountain image in the logo closely, you would see a bear. The image is another smart usage of symbolism in a logo design.<\/p>\n

\"Toblerone<\/p>\n

11. Goodwill Industries International Logo<\/h2>\n

The community-based organization works towards making people\u2019s lives better, and the Goodwill Industries<\/a> International logo design reflects that perfectly. The \u201cg,\u201d written in lower case, is symbolic of a smiling face and is used twice in the logo to indicate happy people.<\/p>\n

\"Goodwill<\/p>\n

12. Formula One Logo<\/h2>\n

The logo design of Formula One<\/a> reflects the core values of sports. The red color stands for energy and passion, while the black color represents determination and power.<\/p>\n

If you focus on the negative space between the two colors, you will see the numeric \u201c1\u201d. The F1 sign, along with red racing stripes, makes the logo true representative of the brand.<\/p>\n

\"Formula-1-Logo\"<\/p>\n

13. Sony Vaio Logo<\/h2>\n

The logo design of the Sony Vaio<\/a> is an excellent example of a hidden meaning within the company image. The logo combines the ideas of analog and digital technology into one.<\/p>\n

The \u2018V\u2019 represents an analog wave and the \u2018I\u2019 and \u2018O\u2019 represent binary from the digital world. It, therefore, is a great representation of what the brand is all about.<\/p>\n

\"Sony-Vaio-Logo\"<\/p>\n

14. Unilever Logo<\/h2>\n

The latest Unilever<\/a> logo smartly integrates 25 icons, representing different offerings or aspects of the business as well as its commitment to promoting sustainable living, to form a \u201cU.\u201d<\/p>\n

While you only tend to notice the \u201cU,\u201d symbolizing Unilever, from a distance, a closer look will reveal various symbols, some of which include:<\/p>\n