aa{"id":2391,"date":"2016-06-29T11:45:33","date_gmt":"2016-06-29T11:45:33","guid":{"rendered":"https:\/\/www.logodesignteam.com\/blog\/?p=2391"},"modified":"2022-06-29T07:04:04","modified_gmt":"2022-06-29T07:04:04","slug":"logo-repair-services-brand-needs","status":"publish","type":"post","link":"https:\/\/www.logodesignteam.com\/blog\/logo-repair-services-brand-needs\/","title":{"rendered":"Logo Repair Services: What it is and Why Your Brand Needs It"},"content":{"rendered":"

What does your logo look like? What does it say to customers or potential customers? Think of a great logo. Coca-Cola. Adidas. What makes these brands so special? Is it their product? Maybe, but it’s mostly the impression one gets of their product when they first see the logo that matters.<\/p>\n

We can often turn to classic literature for answers.<\/p>\n

William Shakespeare once said, “What’s in a name?” in his classic\u00a0masterpiece “Romeo & Juliet” . I’ve always thought that, like many of his statements and dialogue, his words had a double meaning. While Juliet says this to Romeo in honesty and believes the statement to be true, I believe that Shakespeare himself knew that there is much in a name. In the real world, people make decisions, pledge their undying loyalty (or not) and decide if they will do business with you as a direct result of your name.<\/p>\n

Not that the name of your business is everything. But it is the interface that you meet and greet people with when you have never even seen them before in real life.<\/p>\n

This is especially true online, where there is no handshake or “getting to know you” session that can serve as an introduction to your business. There are also statistics that one should bear in mind when trying to build a brand<\/a>. The average viewer only spends about 10 seconds on average trying to decide whether to stay on your landing page to find out more about your business. 10 seconds, that’s barely time to take 2 breaths.<\/p>\n

That’s all the time you have to make that first impression.<\/p>\n

That’s why logos are so important.<\/p>\n

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The Purpose of a Logo<\/h2>\n

If you doubt what we’re saying, let’s start first with the purpose of a logo<\/a>. What does your logo do? Ideally, it should encapsulate your brand so well that people know everything they need to know to be introduced to your brand with one look. Think of your logo like “an infographic on steroids.”<\/p>\n

Now, we realize that your logo cannot tell them everything. It just introduces your brand. The focus of a logo should be to capture the attention of the visitor<\/a> so that they are so compelled to find out more that they stay on your page long enough for you to make your presentation to them.<\/p>\n

What is a logo repair service?<\/h2>\n

A logo repair service<\/a> is a service that takes your old logo and repairs it and rejuvenates it so that it is more attractive for your visitors. It may require refreshing the look, changing the colors, or arranging the design differently. There are a number of things you can do to improve your logo. A good logo repair service knows what it needs.<\/p>\n

Possible Logo Problems<\/h2>\n

So what could be wrong with your logo. Look at it. Focus on the design and the colors. Look at the angles and the background. What impression does it make? Artists can tell you more about your logo than you can sometimes. Colors have universal meanings<\/a>, for example. Blue usually means calm but assured, and in control. Black is dignified and powerful. Yellow is cheery or jovial, fun in nature. What impression or mood do you want to project from your logo? You need to have that in mind as you tweak your logo so that you will get it to where it best represents your brand.<\/p>\n

Things Logo Repair Gurus Can Do to Improve Your Logo<\/h2>\n