The times have changed, and cover letters are no longer needed when applying for most jobs. Right now, it is a widespread practice to check the social media accounts of every potential employee or business partner. Your social media presence can define your brand and reputation. That’s why it is so important for you to know how to manage them properly.
Below, you will find a guide on successfully managing your online reputation, so you can be sure that everything other people see will be positive. It includes things like monitoring your social footprint, managing your reviews, or establishing an online reputation management strategy. Read on and make sure you have nothing to worry about.
Monitoring Your Social Footprint
The first thing you must do if you want to manage your online reputation is monitoring it. This will help you discover negative information that has been posted online about you before it does any damage. You can use a few tools in order to accomplish this.
One of the most efficient ones is Google Alerts. You can set up alerts for your name, business name, and brand name. This way, Google will send you an email every time a new piece of information is published about you.
You can also use other social media monitoring tools to keep track of what people are saying about you on social media sites, forums, and blogs. And don’t hesitate to post the best reviews on your website, just like other companies (for example, https://www.getweave.com/) do.
Finally, you can outsource this task to a reputation management company in order to make the process much easier. This way, you can focus on your direct tasks and leave monitoring your social footprint to the professionals.
Managing Your Reviews
Maintaining a high rating on websites like Yelp or TripAdvisor is extremely important for your business. When potential customers are looking for a company, they always check these sites in order to see what other users think about the services or products offered by different businesses. Many times, these websites have more authority than your direct website since they are more trustworthy and their reviews seem objective.
If there are some negative reviews about your business, it’s essential that you try to remove them as soon as possible – or answer the person directly in the reviews on the website.
First of all, you should contact the reviewer directly via email and try to fix the issue. If it is something that can be easily solved (e.g., a bad customer service experience), then you can deal with it immediately. If the reviewer refuses to remove an inaccurate or unfair review, you can contact TripAdvisor or Yelp and tell them about the situation. They will often remove a review if it doesn’t fit their website rules.
Establishing an Online Reputation Management Strategy
Once you’ve learned how to manage your reputation online, it’s time to come up with a strategy for building a positive one.
First of all, you need to determine which platforms are most important for your business and which ones have the most influence over your industry. Depending on your business, the leading platforms can vary. For example, if you own a hotel chain, then Facebook and TripAdvisor are going to be your most important platforms. But if you’re trying to build a salon business, then Yelp would play a more vital role in your marketing efforts.
Make sure you have a presence on the most influential platforms and keep interacting with your potential clients via those accounts. If you don’t know where to start, go ahead and hire a reputation manager or an SMM specialist.
They are going to analyze your business and determine which social media networks are best suited for your needs. After that, they will help you develop a strategy for managing these sites and increasing your chances of success.
Additionally, you can hire a professional photographer in order to get some better photos of yourself (or your employees). Do not hesitate to use products and services that will help improve your online reputation even more. While a positive image is important for success these days, having photos on your website that are high quality and well-edited is even more crucial.
Make sure you never use stock images or outdated photos for any of your accounts. Always hire professionals or find ways to improve your personal photos instead.
Managing your online reputation is one of the most important things you can do for your business. It’s essential to make sure that the people who find you on Google or social media are familiar with your brand, products, and services – and good reviews that people leave on the web.
We hope that the tips mentioned in this article will help you establish a positive social footprint and attract more clients to your business. Remember: don’t hesitate to hire a professional reputation manager if you need to. And good luck.