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Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
Authors :
Geoff Livingston
Brian Solis
| Release Date: |
12 November, 2007 |
| Manufacturer: |
Bartleby Pr |
| Availability: |
Usually ships in 24 hours |
| List Price: |
$14.95 |
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 Customer Reviews 
If You Have Been Marketing For A Few Years, You Are Probably Out of Touch
Rating: 5
The world is changing fast.
The marketing principles are the same, but the implementation has got to be different.
For a period of time during the last century, big budgets and mass media gave us the illusion of control, we knew that we couldn't force people to talk about us but hoped they would talk about what we planted in the conversation.
Today, that illusion is gone. Customers have more ways than ever to bury you if you don't treat them right.
The good news is, if you treat them right, join the conversation that they WANT to have with you, you can leverage this free power to more profits.
Read "Now is Gone" and stop hanging on to those illusion.
Fun, easy, QUICK read!
Rating: 4
I met Geoff Livingston, author of the new-ish book Now is Gone, at BlogOrlando back in September. He was a great guy, very passionate about his work, so I was excited to read his new book.
The key word here is "quick". This book is a fast, easy read; something most business books don't tend to be. I'm generally a slower reader than most, so the idea of reading a business book cover to cover typically makes my brain hurt. When I started reading this book, however, I was surprised how fast I was making it through. For a book meant to help people understand the basics, this is an admirable trait.
Each chapter in the book is broken up into nice chunks, each with it's own header. This really helps quicker reading, as well as "in and out access" (being able to pick it up, read a few pages between meeting, and put it down again... rinse, repeat). The last 50 pages or so is a collection of interviews with industry interviews that Geoff recycled from his blog. These interviews add a huge amount of credibility and reality to the content you've just read in the rest of the book.
The only real issue I have with this book is that it feels a bit rough in its writing (style and editing). Not so much that it's hard to read, but enough that it might be a hit to credibility to some readers. It's not surprising that this issue exists, considering that the time-to-market of this book was tiny...which means that the content is also extremely fresh and relevant. All in all, I'd far rather see a fresh book than a perfect book.
If you're looking to put a book in front of a client/colleague/executive that helps them understand what this social media space is all about and why they need to pay attention to it, this is a fantastic place to start. Great work, Geoff!
This Book Opened Doors For Me...Really
Rating: 5
I work in PR/Media Relations for a small agency in Kansas City, MO. My boss has been in the business for 35+years and prides himself on being a renegade PR practitioner in that he developed a pay-for-results model in PR when no one else was doing it as a way of bringing accountability to what he saw as an industry full of people patting themselves on the backs with no *real* results to speak of for clients. We've been at it for ten years now with huge success landing placements in traditional media.
Last week, after months of feeling like I was lacking direction and focus in my position, I approached my boss about bringing our company into the world of social media. He was resistant and skeptical. Mostly because he is so unfamiliar with what exactly "social media" is and how it can be of any benefit to him. So, I purchased him a copy of Now is Gone. He read it over the weekend and came in Monday morning with a new attitude. He got it. He saw the potential and identified a new client that would benefit from a social media "campaign" and now I'm clamoring to figure out how I'm going to make it work. Totally freaking out, but incredibly stoked for the opportunity.
I just want to thank you for your insights. I actually like my job again. Keep up the great content!
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