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Home > Books
Meatball Sundae: Is Your Marketing out of Sync?
Authors :
Seth Godin
| Release Date: |
27 December, 2007 |
| Manufacturer: |
Portfolio Hardcover |
| Availability: |
Usually ships in 24 hours |
| List Price: |
$23.95 |
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 Customer Reviews 
Seth deliveres again
Rating: 5
Seth Godin is a machine that turns out marketing books that examine, in a particular manner, ordinary events and processes that create extraordinary results. [[ASIN:1591841747 Meatball Sundae: Is Your Marketing out of Sync?]]
Easy to read and you will likely carry around with you as it is very thought provoking.
Excellent Book - No Matter What Your Digital Intelligence
Rating: 5
This book will make you think, whether your are a digital neophyte or you make your living in the digital world. Seth is thoughtful, plain-spoken, and creative. In one sense, it is an easy read. In another sense, it is very deep and a book you will probably want to re-read and refer to.
First change your model, then your marketing
Rating: 5
Seth Godin sums up the central and profoundly important point of this book right here -
"The 'operating system' for marketers is now fundamentally changing. It doesn't matter how big your market share is today. If your product and your marketing are optimized for the older model, you will be defeated by the relentless tide of the New Marketing and the products and services that are designed for it." (p 182)
I hope companies with traditional models are heeding this advice, because it's only a matter of time before those models are Model T's.
"Meatballs" are average products made for average people. "Sundaes" are the new online marketing tools we see evolving and morphing by the day. You can't market meatballs with sundaes because New Marketing is all about quality and niches. The meatball model doesn't mix with the medium of the Web.
Godin tries hard to make his case, using several fascinating case studies and examples of how companies in the most mundane industries imaginable (blenders and notebooks, for example) have thrived by adapting their model to the New Market and then putting together smart sundae strategies.
For all his eloquence,lucidity, and credibility, Godin himself sounds a bit uncertain as to whether he possesses the necessary skill to make his case, going for a hard sell close in the final pages. Boy. If he thinks it's a tough sell, that should give one pause.
Despite the mounting successes scored by companies that embrace New Marketing, much of the business world is oblivious. While in some sectors YouTube is driving big sales, in many more sectors it is viewed as a mere source of personal entertainment. Blogs may be building loyal customer communities for some manufacturers, but for many more, blogs remain an utter mystery.
This book is must reading for business owners and high level execs, no matter what the business or its size. It's an attempt to explain the new marketing imperatives and why you must change your business and embrace them. Its message is similar to that of [[ASIN:B0001OOTN4 The Cluetrain Manifesto: The End of Business as Usual]], only told more politely, with less ideology and more practical illustrations.
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