• Bright colours – you cannot miss it even from a distance. Easy to locate among hundreds of store signs on the road.
• Ample space to write text - most station names can be accommodated easily.
• No shadow or gradient – easy to reproduce faithfully on any medium.
• Memorable – elegant and simple design makes it very easy to remember and recall.
• Clear font – the clear font is easy to read even when you are walking fast.
• Scalable – the logo can be shrunk to very small sizes as well as blown up without losing any detail or becoming unreadable.

This clearly shows that you don’t have to be very stylish when designing a logo. The most important purpose of easy recall is better accomplished with a simple design.