Colours are powerful! They can influence opinion in less time than it takes to blink an eye. They create a sublimal effect. And one should have a very good understanding of the colour psychology to create great logos for one’s clients.

A logo is the most repeated and frequently displayed symbol of your business. It’s on your letterhead, your website, business cards, products and more. It’s your “brand” and it’s an inseparable part of your business identity. In fact, your logo is you.

Does your logo create a bonding with the clients or turns them off? Using colour psychology to your advantage isn’t easy. You can look at a simple chart that lists common colours and explains what they tend to represent. Here are some colours and their significance:

• BLACK: Mystery, secrecy, tradition.
• BLUE: Power, calmness, success, trustworthiness.
• BROWN: Earth and nature, simplicity, seriousness.
• GREEN: Harmony, health and healing, nature and animals, money.
• ORANGE: Affordability, fun, youth, creativity, celebration.
• PURPLE: Fantasy and dreams, justice, royalty.
• RED: Excitement, action, adventure, love, passion, food.
• WHITE: Simplicity, cleanliness, innocence.
• YELLOW: Cheerfulness, playfulness, curiosity, amusement.

However this only scratches the surface of what impact colours can have. We go beyond those simple colour connections. We combine that information and with knowledge of negative colour connotations. We also understand how people react to different combinations of colours. We can create the right colour scheme and merge the messages of colour psychology with great design skills.

If you are in the market for a rocking logo designed and create a memorable identity, consult with us and watch us use the science of colour psychology to your advantage!