What feelings pop-up in your mind when you see the red colour? Or green? Or blue?
Colours are powerful! They can influence opinion in less time than it takes to blink an eye. They create a sublimal effect. And one should have a very good understanding of the colour psychology to create great logos for one’s clients.
A logo is the most repeated and frequently displayed symbol of your business. It’s on your letterhead, your website, business cards, products and more. It’s your “brand” and it’s an inseparable part of your business identity. In fact, your logo is you.
Does your logo create a bonding with the clients or turns them off? Using colour psychology to your advantage isn’t easy. You can look at a simple chart that lists common colours and explains what they tend to represent. Here are some colours and their significance:
- BLACK: Mystery, secrecy, tradition.
- BLUE: Power, calmness, success, trustworthiness.
- BROWN: Earth and nature, simplicity, seriousness.
- GREEN: Harmony, health and healing, nature and animals, money.
- ORANGE: Affordability, fun, youth, creativity, celebration.
- PURPLE: Fantasy and dreams, justice, royalty.
- RED: Excitement, action, adventure, love, passion, food.
- WHITE: Simplicity, cleanliness, innocence.
- YELLOW: Cheerfulness, playfulness, curiosity, amusement.
However this only scratches the surface of what impact colours can have. We go beyond those simple colour connections. We combine that information and with knowledge of negative colour connotations. We also understand how people react to different combinations of colours. We can create the right colour scheme and merge the messages of colour psychology with great design skills.
If you are in the market for a rocking logo designed and create a memorable identity, consult with us and watch us use the science of colour psychology to your advantage!
Filed under Blog, Tips by on Nov 14th, 2008. Comment. 
What does an arrow stand for?
It can indicate a direction, growth, movement, success, sharpness, drive, effort, motion, development, emergence, increment, profit, accuracy depending on how you use it.
Arrows are quite popular props in logo design and we have compiled some logos from leading companies that include an arrow or an arrowhead.
It is amazing to see the variety in which such a simple thing can be used in a logo. In some it is very eminent and in others it has been used in a subtle manner. You can easily locate the arrow in some of these designs, while you might take a few seconds to notice the arrow in some others (for example where is the arrow in the Fedex logo?). Enjoy!
Logos with arrows and arrowheads
Feel free to add a comment with other logos that you find involving use of an arrow in the design.
Filed under Blog, Case Studies, Reviews by on Nov 9th, 2008. Comment.
Your logo is a graphic representation of your company. It is a memory aid – people should associate your logo with something about you and your business: your name, your line of work, a compelling advantage that their competition does not have. Or at least it must give a feel about your business – like this is a reliable, honest, trustworthy business.
When getting your logo designed, you must keep in mind the following:
- Your logo must be memorable. Name written in an unreadable tricky style, too much curiosity factor, mismatched graphics make the logo difficult to remember.
- The logo must be scalable from very small to very large without any loss of details and without getting distorted. You should avoid gradients and shadows for this very reason. Also it should be possible to reproduce your logo on a large number of media like business card, envelope, web site, billboard etc.
- Your logo must be unique. Using a slightly altered design from someone else’s logo make you look copycat or even associate you with them. Your unique identity does not get portrayed.
- Your logo may have to be reproduced in a single colour medium sometimes, like newspapers. Therefore you must have a black and white version of your logo.
Finally, a good balance is essential – this simply means that the overall look and feel of the logo should be balanced to the onlooker’s eyes. Every element must be in proportion to the other; no single element should overpower the other. Balance everything carefully – colour schemes, font faces, shape and line density must interact well with each other.
Taking care of these factors will ensure that you will end up with an impressive logo that will give you a memorable identity. Check out the Logo Design Team for getting a logo design that complies with all these but is still highly affordable.
Filed under Blog, Tips by on Nov 6th, 2008. Comment.
Today we are reviewing the London Underground logo. This is a simple, yet elegant logo that has stood the test of time, as it was created around 90 years ago. Some of the key highlights of this logo are:
- Bright colours – you cannot miss it even from a distance. Easy to locate among hundreds of store signs on the road.
- Ample space to write text - most station names can be accommodated easily.
- No shadow or gradient – easy to reproduce faithfully on any medium.
- Memorable – elegant and simple design makes it very easy to remember and recall.
- Clear font – the clear font is easy to read even when you are walking fast.
- Scalable – the logo can be shrunk to very small sizes as well as blown up without losing any detail or becoming unreadable.
This clearly shows that you don’t have to be very stylish when designing a logo. The most important purpose of easy recall is better accomplished with a simple design.
Filed under Blog, Reviews by on Nov 5th, 2008. Comment.
We have recently launched our holiday logo design service. The idea is to decorate the existing logos of the companies in keeping with some upcoming festival or occasion so that the visitors can get the same mood and can enjoy the ambience. This is proven to increase the response rate of the site.
We also plan to decorate our own logo similarly so that you can get the idea. Please make it a point to visit the main site frequently and enjoy the various decorations of our own logo.
Filed under Announcements, Blog by on Nov 5th, 2008. Comment.
Hi,
A business having a good memorable logo has a fantastic top-of-memory recall and this can be the tipping point that makes a hesitant prospect place orders with you. You can convey the image of a confident and credible business with an appealing logo or mess up the deal with a shabby one. Does it make sense to avoid having a great logo and make your business reputation limp all the time, specially because it requires such a low investment?
We have been serving the business owners with some exotic logos for a long time, since 1997 to be precise. And have lots of interesting experiences to share. We have had raving evangelists – and some pretty lousy mess-ups. I hope to bring these to life on this blog – coupled with some interesting case studies and industry insights. So make sure you subscribe to the RSS feed in the right column and stay tuned.
Filed under Announcements, Blog by on Nov 5th, 2008. Comment.