Think of a themed logo like a universal greeting card and you will get the message. Your very own logo… but with a happy face. Don’t envy Google and its fun logos! Now, have some fun with your own set of exclusive themed logos.
Filed under Branding, Tips by on Jun 13th, 2010. Comment. 
We’ve all had those horrible logo forwards show up in our inbox, challenging our limits of good taste and decency.
Your logo doesn’t have to unintentionally depict a lewd act to be turning your customers off. Here are six common mistakes businesses make when choosing a logo and how to avoid them.
Filed under Blog, Tips by on May 29th, 2010. Comment.
Sorry, but the answer is a solid “well, that really depends.”
Though there are many benefits to registering a trademark, registration can be an expensive and time-consuming process. In the worst cases, your business name may not even be eligible for a trademark, making the process a waste of both time and resources.
Read more on Do You Really Need to Register Your Trademark?…
Filed under Blog, Legal, Tips by on May 24th, 2010. Comment.
A strong brand can make a good business great and a great business unforgettable.
Sure, you’ve heard that having a strong brand is crucial in today’s business market and that your business might be lost without it, but how do you effectively build brand recognition? More importantly, how do you ensure your potential customers trust your brand above the competition, providing them with the solutions they need to be successful?
Read more on Brand Basics: 5 Ways to Build Instant Recognition and Lasting Trust…
Filed under Blog, Branding, Tips by on May 23rd, 2010. Comment.
You got yourself a logo – Good.
You put it on your website – Very Good.
But your clients, prospective clients, friends, colleagues, employees etc. do not know about your logo and they have hardly seen it. Is this good as well? Ofcourse NOT!
Read more on Are you Using Your Logo Design Everywhere? You Should….
Filed under Blog, Small Business, Tips by on Dec 20th, 2008. Comment.
Graphics come in many file formats! There are raster files and there are vector files. For your logo, the logo design company should deliver your logo as a vector file.
Are they doing so? Insist!
Filed under Blog, Tips by on Nov 20th, 2008. Comment.
What feelings pop-up in your mind when you see the red colour? Or green? Or blue?
Colours are powerful! They can influence opinion in less time than it takes to blink an eye. They create a sublimal effect. And one should have a very good understanding of the colour psychology to create great logos for one’s clients.
Filed under Blog, Tips by on Nov 14th, 2008. Comment.
Your logo is a graphic representation of your company. It is a memory aid – people should associate your logo with something about you and your business: your name, your line of work, a compelling advantage that their competition does not have. Or at least it must give a feel about your business – like this is a reliable, honest, trustworthy business.
Filed under Blog, Tips by on Nov 6th, 2008. Comment.