We’ve all had those horrible logo forwards show up in our inbox, challenging our limits of good taste and decency.
Your logo doesn’t have to unintentionally depict a lewd act to be turning your customers off. Here are six common mistakes businesses make when choosing a logo and how to avoid them.
Filed under Blog, Tips by on May 29th, 2010. Comment. 
Even in this day of instant electronic communication, the simple business card holds a significant spot in your marketing toolbox.
Yet having a business card isn’t enough, you need a card that will be kept, helping people to remember who you are and what you do, then allowing them get in touch with you when the need arises.
Read more on How to Make a Business Card that Won’t Get Thrown Away…
Filed under Blog, Branding by on May 26th, 2010. Comment.
Sorry, but the answer is a solid “well, that really depends.”
Though there are many benefits to registering a trademark, registration can be an expensive and time-consuming process. In the worst cases, your business name may not even be eligible for a trademark, making the process a waste of both time and resources.
Read more on Do You Really Need to Register Your Trademark?…
Filed under Blog, Legal, Tips by on May 24th, 2010. Comment.
A strong brand can make a good business great and a great business unforgettable.
Sure, you’ve heard that having a strong brand is crucial in today’s business market and that your business might be lost without it, but how do you effectively build brand recognition? More importantly, how do you ensure your potential customers trust your brand above the competition, providing them with the solutions they need to be successful?
Read more on Brand Basics: 5 Ways to Build Instant Recognition and Lasting Trust…
Filed under Blog, Branding, Tips by on May 23rd, 2010. Comment.
You got yourself a logo – Good.
You put it on your website – Very Good.
But your clients, prospective clients, friends, colleagues, employees etc. do not know about your logo and they have hardly seen it. Is this good as well? Ofcourse NOT!
Read more on Are you Using Your Logo Design Everywhere? You Should….
Filed under Blog, Small Business, Tips by on Dec 20th, 2008. Comment.
Myth: A logo has to have a graphic element to look appealing and be memorable.
Fact: While a graphic does enhance the visual appeal of the logo, your logo can look quite elegant and have an instant recall even if does not have the graphic. Some nice strokes or a different-than-usual font can make your logo stand out among a sea of graphical logos.
Filed under Blog, Experiences by on Nov 29th, 2008. Comment.
Graphics come in many file formats! There are raster files and there are vector files. For your logo, the logo design company should deliver your logo as a vector file.
Are they doing so? Insist!
Filed under Blog, Tips by on Nov 20th, 2008. Comment.
In creative design, it is OK to take inspiration from others’ work. But at what stage does inspiration turn to copy?
Here is a thought-provoking image. Do you find anything alarming here? Who copied whom? Did somebody just get inspired by someone else or went a step further?
Read more on In logo design, when does inspiration turn to copy?…
Filed under Blog, Legal by on Nov 15th, 2008. Comment.
What feelings pop-up in your mind when you see the red colour? Or green? Or blue?
Colours are powerful! They can influence opinion in less time than it takes to blink an eye. They create a sublimal effect. And one should have a very good understanding of the colour psychology to create great logos for one’s clients.
Filed under Blog, Tips by on Nov 14th, 2008. Comment.
What does an arrow stand for?
It can indicate a direction, growth, movement, success, sharpness, drive, effort, motion, development, emergence, increment, profit, accuracy depending on how you use it.
Arrows are quite popular props in logo design and we have compiled some logos from leading companies that include an arrow or an arrowhead.
Filed under Blog, Case Studies, Reviews by on Nov 9th, 2008. Comment.