Hi,

A business having a good memorable logo has a fantastic top-of-memory recall and this can be the tipping point that makes a hesitant prospect place orders with you. You can convey the image of a confident and credible business with an appealing logo or mess up the deal with a shabby one. Does it make sense to avoid having a great logo and make your business reputation limp all the time, specially because it requires such a low investment?

We have been serving the business owners with some exotic logos for a long time, since 1997 to be precise. And have lots of interesting experiences to share. We have had raving evangelists – and some pretty lousy mess-ups. I hope to bring these to life on this blog – coupled with some interesting case studies and industry insights. So make sure you subscribe to the RSS feed in the right column and stay tuned.