FIFA World Cup 2010 – Themed Logo Design

13 June 2010

Think of a themed logo like a universal greeting card and you will get the message. Your very own logo... but with a happy face. Don't envy Google and its fun logos! Now, have some fun with your own set of exclusive themed logos.

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Posted in Branding, Tips0 Comments

Interesting Online Bookmarking Service

07 June 2010

I recently started using this online bookmarking service and to tell it simply, I was hooked. The registration went smoothly (was a few seconds affair) and I got to access my personal bookmarks dashboard immediately after confirming my registration. Read more on Interesting Online Bookmarking Service…

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Warning: Avoid these 6 Logo Mistakes

29 May 2010

We've all had those horrible logo forwards show up in our inbox, challenging our limits of good taste and decency. Your logo doesn't have to unintentionally depict a lewd act to be turning your customers off. Here are six common mistakes businesses make when choosing a logo and how to avoid them. Read more on Warning: Avoid these 6 Logo Mistakes…

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How to Make a Business Card that Won't Get Thrown Away

26 May 2010

Even in this day of instant electronic communication, the simple business card holds a significant spot in your marketing toolbox. Yet having a business card isn't enough, you need a card that will be kept, helping people to remember who you are and what you do, then allowing them get in touch with you when the need arises. Read more on How to Make a Business Card that Won't Get Thrown Away…

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Do You Really Need to Register Your Trademark?

24 May 2010

Sorry, but the answer is a solid "well, that really depends.” Though there are many benefits to registering a trademark, registration can be an expensive and time-consuming process. In the worst cases, your business name may not even be eligible for a trademark, making the process a waste of both time and resources. Read more on Do You Really Need to Register Your Trademark?…

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Posted in Blog, Legal, Tips1 Comment

Brand Basics: 5 Ways to Build Instant Recognition and Lasting Trust

23 May 2010

A strong brand can make a good business great and a great business unforgettable. Sure, you've heard that having a strong brand is crucial in today's business market and that your business might be lost without it, but how do you effectively build brand recognition? More importantly, how do you ensure your potential customers trust your brand above the competition, providing them with the solutions they need to be successful? Read more on Brand Basics: 5 Ways to Build Instant Recognition and Lasting Trust…

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Are you Using Your Logo Design Everywhere? You Should.

20 December 2008

You got yourself a logo – Good. You put it on your website – Very Good. But your clients, prospective clients, friends, colleagues, employees etc. do not know about your logo and they have hardly seen it. Is this good as well? Ofcourse NOT! Read more on Are you Using Your Logo Design Everywhere? You Should….

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Posted in Blog, Small Business, Tips3 Comments

Do Text Based Logo Designs Look Less Elegant?

29 November 2008

Myth: A logo has to have a graphic element to look appealing and be memorable. Fact: While a graphic does enhance the visual appeal of the logo, your logo can look quite elegant and have an instant recall even if does not have the graphic. Some nice strokes or a different-than-usual font can make your logo stand out among a sea of graphical logos. Read more on Do Text Based Logo Designs Look Less Elegant?…

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Demand vector files for your logo!

20 November 2008

Graphics come in many file formats! There are raster files and there are vector files. For your logo, the logo design company should deliver your logo as a vector file. Are they doing so? Insist! Read more on Demand vector files for your logo!…

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In logo design, when does inspiration turn to copy?

15 November 2008

In creative design, it is OK to take inspiration from others' work. But at what stage does inspiration turn to copy? Here is a thought-provoking image. Do you find anything alarming here? Who copied whom? Did somebody just get inspired by someone else or went a step further? Read more on In logo design, when does inspiration turn to copy?…

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Posted in Blog, Legal8 Comments